Logos are an important tool of any brand yet some small business owners can sometimes put cost before quality (which is fine) and opt for a home made logo rather than professionally designed one. Why bother paying a professional designer when your friend's cousin can knock you up a logo in Word for nothing?
The answer is very simple... your customers will get their first impression of your business from your logo, whereupon they will immediately decide if you are professional and can you be trusted, if not, they will go elsewhere.
A cheap looking logo will ruin the message you are trying to send out to your audience and you may come across as being unprofessional. A logo is usually the first impression that your audience will have of your business. A well designed logo builds trust and can help increase sales, but only if your customers see you as being professional and able to fulfil their needs!
Brand perception plays an important role in any business. When you look to hire a designer to create a logo brand for your company, make sure they understand the needs of your customers as well as having the ability to create good quality work as this will ultimately decided if potential customers pick up the phone and buy your product or service. You should be looking to create a visual identity that will also promote your business as being professional and trustworthy.
A professionally designed logo will impact greatly on customer engagement and as a result come to you rather than your competitors!