Branding and Design Notes

Logo, brand identity and web design explained

A logo, a brand identity or a website goes through the same stages: briefing, sketches, revisions and delivery. This site explains each of them in plain terms, for small businesses and organisations in Perth, Dundee and the rest of Scotland.

An independent editorial site about graphic design and branding.

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A person in a dark jacket sits at a wooden desk, holding a small white and blue device over an orange notebook. A laptop, papers, pencils, plants, and shelving are visible around the workspace.

Working with a freelance designer: contracts, revision rounds and who owns the files

15/11/2026

An older woman wearing glasses works on a laptop at a wooden table inside a plant-filled shop. Potted plants, mugs, and shelves are visible around her.

Accessible design for small businesses: contrast, legibility and inclusive materials

15/11/2026

A person adjusts an awning above a storefront while another person arranges items in the window. A snowy village street with brick buildings, parked cars, potted plants, and a bench is visible.

Rebranding without losing customers: how to change your look and keep their trust

15/11/2026

Printed paper samples, brochures, and a color-printed sheet lie on a cutting mat beside a metal ruler and a paper cutter. A city street with buildings and trees is visible through the window.

Print basics for small businesses: bleed, CMYK, resolution and paper explained

15/11/2026

A laptop displaying a webpage sits on a wooden desk beside an open spiral notebook, a coffee cup, and several cards. Shelves with plants, books, and storage baskets are visible in the background.

Planning a small business website before you speak to a web designer

15/11/2026

A warmly lit boutique storefront displays shelves of home goods, a handbag, plants, and a decorated Christmas tree. A wet, empty sidewalk extends past the shop at night, lined with street lamps and bare trees.

Brand guidelines for a small business: what to include and how to use them

15/11/2026

Several sheets on a dark desk display repeated blue and green abstract logos, including a transparent sheet with two logos. A USB flash drive and a closed red folder sit nearby.

Logo file formats explained: SVG, EPS, PDF, PNG and JPG

15/11/2026

Hands holding two sheets of paper with contrasting black and white rectangular designs over a wooden desk, with stationery and notebooks nearby.

Choosing brand colours and typefaces for a small business

15/11/2026

A woman stands at a table beside a window, placing a green item into a cardboard recycling box while holding a white cup. Green shopping bags and folded green tissue paper sit on the table.

Building a brand identity on a small budget: where to spend and where to save

15/11/2026

A person in an apron holds a sheet of paper over a wooden table, with printed photos and a manila envelope nearby.

How to write a design brief a designer can actually work from

15/11/2026

What is the process for logo creation by agencies?

27/06/2024

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